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Why is Copy and Content Writing Still Important in the Age of AI?
AI is an incredible tool for generating ideas, creating outlines, and catching spelling and grammar mistakes. However, it lacks the ability to craft powerful, human written copy that forges genuine connections and inspires readers to take action.
Emotional Connection
Copy is meant to trigger an emotional response in readers and reviewers, ultimately driving conversions. While content doesn’t always aim for direct conversions, it focuses on elevating your brand and building meaningful connections with your audience. This can lead to social media followers, email subscribers, future customers or clients, and much more.
Creativity
AI is limited to recycling existing information, while human writers bring fresh ideas and unique perspectives. This creativity is essential for crafting content that effectively tells your brand’s story
Strategic Listening
Unlike AI, humans can listen and understand your story, values and goals to be able to write content that accurately reflects your brand’s message. This personal touch is essential in driving connections with your target audience.
Personality
Believe it or not, your brand has a personality and it’s up to you to define it. AI lacks the authenticity and nuance needed to capture a unique brand voice. Only human writers can take the time to understand your story and incorporate your personality into website copy and content.